Behind Comfort Zone Skin Care:The History of Davines:
Comfort Zone Skin Care prouducts from Davines of Parma, Italy, rely on the European philosophy that the skin, in its state of maximum balance, affects the mind, creating a marvelous feeling of harmony. Comfort Zone products combine all the senses, with extraordinary effects, through touch, smell, sight, hearing and taste. Comfort Zone products are sold and used exclusively through the finest spas from the Bellagio to the Borgata.
Davines was founded by the Bollati family in 1983 as a research laboratory and producer of professional cosmetic products for hairstyling salons and esthetic centers.
Set in a region known for its industrial and cultural traditions and proud of its Italian heritage, recognized by the world for its artistic sensibility in both esthetics and design, Davines supports a strong international inclination, as demonstrated by its cosmopolitan staff, openness and sensitivity to multicultural stimuli, and ongoing development of foreign markets.Today, Davines - thanks to sustained growth and continuity - is an active and established concern that joins the flexibility and speed of a PMI with the outlook and managerial openness of a multinational corporation.
After its initial phase, during which Davines produced products for major cosmetic and perfume brands, in the beginning of the ‘90s, the company decided the time had come to create original products under its own name, applying their expertise to developing their own professional hair care and treatment trademarks. Since 1995, in addition to starting its cosmetics division [ comfort zone ] (today amongst the most highly esteemed brands in the sector), Davines has had a succession of launches in the haircare arena: in 1996, the extraordinary Mask Color Conditioning system for haircolor; in 1997, L’Art Decolor for delicate lightening; in 1998, the enhanced Shine System for magnifying the hair’s brilliance and Volume System for creating rich volume; in 1999, Defining System for providing maximum creativity and freedom in styling and finishing; in 2000, Alchemy System to care for and beautify colored hair; in 2001, the Natural Tech line, an innovative system of treatments for scalp and hair problems; in 2002, Bio_o for creative styling in keeping with the benefits of Natural Tech treatments; in 2003, the Extra Virgin skincare line, based on active vegetal principles; all of which allow the professional hairstylist to present a complete range for beauty and wellbeing. The most recent Davines launch, a line targeted to daily haircare, is Davines/Essential Haircare.
All Davines lines are also available in retail sizes to enhance the image of the hairstylist through the possibility of offering both authority and specific advice to the client regarding home care.
Davines products are distinguished by their innovative formulations, their strength and efficacy. and their safety and ease of use, thanks to the important investment the company has made in the areas of research and development and quality control.
Finally, fully aware of the importance to the professional of enriching the product with excellent service, Davines today accompanies the hairstylist on a journey to perfection through Software division, the corporate division started in 1998 and occupied exclusively with continued education and special events for the hairstylist.
In everything it does, Davines is inspired by a precise value: sustainability, which means operating with careful attention to and great respect for both environmental and human resources.
In practical terms, this commitment equates to not testing on animals, selecting suppliers based on strict parameters according to the quality of their processes and products, utilizing active natural principles in formulations, employing the safest modern technology, and seeking - in every case - the most ecologically compatible option.
Davines spa plays a major part in the Italian market as well as in foreign markets, which constitute 60% of the company’s business, thanks to a presence in more than 40 countries, amongst which the most important are France, Spain, and the United Kingdom.
The impressive economic results of the past few years have positioned Davines as the third largest Italian professional haircare company, reinforcing the corporation’s enthusiam and commitment to strong and increasing growth.
Davines was founded by the Bollati family in 1983 as a research laboratory and producer of professional cosmetic products for hairstyling salons and esthetic centers.
Set in a region known for its industrial and cultural traditions and proud of its Italian heritage, recognized by the world for its artistic sensibility in both esthetics and design, Davines supports a strong international inclination, as demonstrated by its cosmopolitan staff, openness and sensitivity to multicultural stimuli, and ongoing development of foreign markets.Today, Davines - thanks to sustained growth and continuity - is an active and established concern that joins the flexibility and speed of a PMI with the outlook and managerial openness of a multinational corporation.
After its initial phase, during which Davines produced products for major cosmetic and perfume brands, in the beginning of the ‘90s, the company decided the time had come to create original products under its own name, applying their expertise to developing their own professional hair care and treatment trademarks. Since 1995, in addition to starting its cosmetics division [ comfort zone ] (today amongst the most highly esteemed brands in the sector), Davines has had a succession of launches in the haircare arena: in 1996, the extraordinary Mask Color Conditioning system for haircolor; in 1997, L’Art Decolor for delicate lightening; in 1998, the enhanced Shine System for magnifying the hair’s brilliance and Volume System for creating rich volume; in 1999, Defining System for providing maximum creativity and freedom in styling and finishing; in 2000, Alchemy System to care for and beautify colored hair; in 2001, the Natural Tech line, an innovative system of treatments for scalp and hair problems; in 2002, Bio_o for creative styling in keeping with the benefits of Natural Tech treatments; in 2003, the Extra Virgin skincare line, based on active vegetal principles; all of which allow the professional hairstylist to present a complete range for beauty and wellbeing. The most recent Davines launch, a line targeted to daily haircare, is Davines/Essential Haircare.
All Davines lines are also available in retail sizes to enhance the image of the hairstylist through the possibility of offering both authority and specific advice to the client regarding home care.
Davines products are distinguished by their innovative formulations, their strength and efficacy. and their safety and ease of use, thanks to the important investment the company has made in the areas of research and development and quality control.
Finally, fully aware of the importance to the professional of enriching the product with excellent service, Davines today accompanies the hairstylist on a journey to perfection through Software division, the corporate division started in 1998 and occupied exclusively with continued education and special events for the hairstylist.
In everything it does, Davines is inspired by a precise value: sustainability, which means operating with careful attention to and great respect for both environmental and human resources.
In practical terms, this commitment equates to not testing on animals, selecting suppliers based on strict parameters according to the quality of their processes and products, utilizing active natural principles in formulations, employing the safest modern technology, and seeking - in every case - the most ecologically compatible option.
Davines spa plays a major part in the Italian market as well as in foreign markets, which constitute 60% of the company’s business, thanks to a presence in more than 40 countries, amongst which the most important are France, Spain, and the United Kingdom.
The impressive economic results of the past few years have positioned Davines as the third largest Italian professional haircare company, reinforcing the corporation’s enthusiam and commitment to strong and increasing growth.
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